Hoopology is the basketball stories you don’t know. It’s the magic. It’s the insiders. It’s the underground. From media to apparel to gaming, we bring basketball from a different perspective. Get ready to get taught!

Hoopology 101 is now in session.

The Game: Showdown

Ben is a young kid growing up in downtown Detroit. The city. His home. His School. None of it makes sense to him. None of it really matters to him. He just feels out of place… Except when he is doing 1 of 2 things: Playing Basketball or watching Bulls forward BJ Armstrong play basketball. Benjy dreams of a world where the people who tell him what he will never be, meet him on the basketball court so he can show them what he can be.

Welcome to Showdown: where 1 on 1 isn’t just about beating your opponent with points, it’s about outlasting your adversary with will. Coming January 2022.

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